WHO WE ARE
Enzo Rinalducci was born in the heart of Umbria. Son of an agricultural entrepreneur, he grows up with a a proud attachment to his native soil and to his origins. With tenacity and determination, he creates a company that has been a leader in its sector for almost 30 years and in which his sons, Giacomo and Giorgio are also actively involved.
He is not scared by challenges, on the contrary, they motivate and exalt him. The cosmetic line that bears its name, Enzo Rinalducci 24, was born from a bet between friends that has become a stimulus for reaching another milestone, aiming, as always, to the maximum.
With 24, he has invested in research and in advanced active ingredients.