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Feel the power of our

GLAMOUROUS TOUCH

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Experience the energy of a

LUXURIOUS SKIN

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Rely on the care of our

BEAUTY EXPERTS

ENZO RINALDUCCI 24 COSMETIC LINE

Our body undergoes daily changes based on the circadian rhythm. These are the changes that follow a daily cycle, which regulates the complex mechanisms of our body, from temperature to hormone release. Knowing the natural rhythms of our body is the best way to keep it healthy.

Even the skin has its own rhythm, its internal clock, with a peak of vitality during the night, when the capacity of regeneration and proliferation of epidermal stem cells is at its maximum. Therefore, the skin is more vulnerable during the day as it is subject to pollution, UVs, stress and dehydration.

Catalog

24, the cosmetic line that follows your rhythms

24

THE COSMETIC LINE THAT FOLLOWS YOUR RHYTHMS

Modern cosmetic strategies are focused on fighting skin aging and relaxation using prevention as the most effective means against the signs of aging. Aging process is a physiological phenomenon that involves whole organism and can be accelerated by stress, environmental pollution or poor diet. However, recent studies demonstrate the influence of circadian rhythm, our internal clock, that not only governs mood, energy levels or hormones release but also skin health.

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MAXIMIZE YOUR BEAUTY ROUTINE

To maximize beauty routine efficacy, it is essential to use products that work strictly with the natural defenses of the skin.

For this reason, it is important choosing cosmetics specific for the various phases of the day not only to give the skin what it needs but also because circadian rhythms influence skin’s ability to absorb active ingredients.

Hence, use detoxifying, revitalizing and rebalancing creams at night while, during the day, prefer hydrating creams since the concentration of the factor that holds water is at its highest.